Baltimore is a football town, so we've got to watch. Best book-related ad definitely Bud Light book club commercial. "Do you like Little Women?" "Well, I'm not prejudiced. I love them all."
Dante's Inferno video game ad: Part of me is happy it gives the book more publicity. The other part is just disgusted. You know someone's going to say one day, "They wrote a book based on the video game?!" Random thought: did they have to license rights? Probably not. The book is public domain, though the translation isn't.